A crew of us recently returned from the highly attended Conference Board’s Health Care Employee Conference in San Diego. The event was a who’s who in terms of innovation in wellness, health management, health & productivity and health engagement. High-performing Fortune 500 employers. Leading nationwide consultants. Top providers and vendors in the space. A plethora of topics were a buzz in the keynotes, breakout sessions, and halls of the conference, including ever-so pending health reform updates and implications, progressive incentive program designs, advanced reporting and analytics, and greater transparency of data. All topics worthy of discussion and debate, aimed at creating cost-effective solutions for employers.
Within the sea of noteworthy conversations, RedBrick was proud to sponsor a highly trending topic we believe is the driving force behind the success of employer health, wellness, and increased productivity – Behavior Change. Between our highly successful four-hour pre-conference workshop and our in-conference breakout session (the most highly attended at the event), it’s clear the market is clamoring for thought leadership around what drives healthy habits. Leading our sessions was one of the foremost experts on behavior change, Dr. BJ Fogg, Director of the Stanford Persuasive Tech Lab. He guided attendees through practical application of motivation waves, ability and small steps, and placing hot triggers in the path of those ready to engage.
We also demonstrated a beta version of our latest cutting-edge product innovations and journey-based health-improvement programs, created in concert with Dr. Fogg, and are thrilled to see the enthusiasm from the large employer market. A good sign we’re continuing to take the right steps to further engage employees in their health, create healthier populations, and lower costs.