What’s more entertaining – the actual football game being chiseled into the Astro turf in twenty-second intervals or the thirty-second ad spots stitched between ref whistles? It’s the annual Super Bowl question. Yesterday’s game was no exception. Great game, but also engaging commercials. One, in particular, caught our eye.
The Cliff Notes version of this clever ad: chunky dog sees a racy new Volkswagen Beetle speed through the neighborhood. Dog jumps to chase it but, in Winnie the Pooh fashion, his girth prevents him from getting through the doggie door. Dog takes a good, hard look in the mirror and embarks on lifestyle transformation – swimming, climbing stairs, hitting the treadmill, restraining himself from the taunt of hot dog table scraps. When winter turns to Spring, formerly chunky dog has the form and stamina to not only get his hips through the doggie door, but also race alongside the zippy red VW when it passes his home. Success.
What we love about this ad is that it pretty much nails the key points of healthy behavior change in one compressed and entertaining visage. (The R&B backbeat: “Get Up Offa that Thing” preached by the Godfather of Soul helps, as well.) The main components of health engagement are nicely represented – a timely trigger, personal motivation and reward stimulation, goal setting, incremental lifestyle and ability adjustment, positive reinforcement and healthy outcomes and goal attainment.
We’re aware the commercial’s goal is to sell cars, not health engagement. But the health message is obviously closer to our hearts, so we are instant fans. Wouldn’t it be great if small reminders like these motivated all of us to Get Up Offa whatever it is preventing us from obtaining our own personal red VW speeding by?
Oh, and the football game was good, too. In case you missed it, Giants won.