Last February, we wrote a blog piece about the diminishment of the digital divide – the former separation of the web enabled have and have-nots. One year later, the divide isn’t just diminished – it’s practically invisible.
Consider the newly released web traffic study cited by Walker Sands:
- Nearly a quarter (23%) of web visits are generated by mobile devices (a one year increase of 84% and a 283% increase in less than two years.)
The ever-increasing trend of a mobile-connected public was the impetus behind RedBrick Health’s mobilization development across our platform and our healthy behavior solutions. We realized, early on, helping individuals make lasting healthy behavior changes requires the availability of our solution at the consumer’s fingertips in the places they make the majority of health behavior decisions – at the gym, at the grocery store and restaurant, on the road, in their homes, neighborhoods and back yards. This focus remains in the forefront of our ongoing design development – connecting with people where they are.
Employers should no longer assume employee populations who do not have web access at work also lack it outside of work. Thanks, mostly, to the continued avalanche of affordable smart phone and tablet options, the barrier to web access is significantly reduced. Whereas the more expensive home computer options are lagging in sales, the comparative “bargain bin” options of web-enabled hand-held devices are soaring. And soaring around the globe. As Bill Clinton noted at last week’s Consumer Electronics Show, smart phones are providing an inexpensive alternative, even in the most impoverished countries, for individuals to gain access to the information super highway and all it entails – banking services, communications, social media and the rest.
The groundswell of web connectivity across socio-economic levels provides significant new opportunity to connect individuals with information and helpful solutions within their daily lives. And the fact more and more consumers aren’t just securing access to the world-wide web but can also access it away from their desk chairs and couches – all the better. More access, more movement – two trends we highly endorse.