Game mechanics – if you haven’t noticed, 
can be extremely effective in helping shape healthier behavior.
RedBrick Health is pleased to be mentioned in a recent Washington Post article focused on the trend of game mechanics and tracking being applied to healthy behavior. The article focuses on how self-tracking, score mechanics, rankings and competition fortifies the motivation that keeps individuals engaged in doing what’s best for their own health.
While game mechanics can add a fun and motivating component to the consumer experience, the true power of gamification is enabling people to recognize their success. From a behavior design standpoint, creating a sense of success, no matter how small it may be, has a powerful impact on achieving sustained healthy behavior patterns. When game mechanics are leveraged in this manner, their long-term healthy benefits are fully unlocked.
Posted by Gavin Routledge on February 21, 2013 at 12:52 am
It was an interesting read, but nothing on Redbrick Health – perhaps linked to the wrong article?
Posted by Health Innovation Blog on February 25, 2013 at 8:52 am
There was a brief blurb on RedBrick Health on the first page of the article. We agree though – it is an interesting article.