The earth is forty tons lighter (and healthier). Can you feel the difference? You very well may had you been one of the 22,000 individuals who recently participated in Minnesota’s “Biggest Loser” three month challenge.
Evidence that social game-driven campaigns work, the challenge, initiated by the Alliance for a Healthier Minnesota and powered by RedBrick Health’s social engagement platform welcomed volunteers statewide to participate in the physical activity, healthy eating and weight loss challenge. Inspired by social competition, 22,000 Minnesotans formed more than 4,000 teams comprised of coworkers, community groups and families throughout the state and tracked daily healthy activity while collectively shedding more than 75,000 pounds. When the three month challenge ended April 15, more than 23 million minutes of physical activity had been tracked.
Sustained engagement, of course, is key to this success. RedBrick Health’s social engagement platform provided participants with real-time results and allowed individuals to measure their progress against others and take the steps necessary to climb the leader board. To make it easy and enjoyable, participants are able to upload their activity via mobile devices and participate in social networking and gaming elements along the way, motivating one another while keeping each other engaged.
The success of the challenge is good news to employers wondering how to reverse the ever increasing surge of unhealthy behavior-related cost impacts – the obesity epidemic, spike in Type II diabetes cases, etc., etc. In the workplace, social influence is a largely untapped catalyst for positive change. Employers are catching on –work-based social games and competitions quickly becoming one of the most popular and effective tools organizations are using to engage their employees in better health.
Read the case study to learn more about the Biggest Loser Challenges and using social competitions to drive sustained engagement in health.